Erik Bertell
Graphic designer and creative specialised in branding.
 The responsive website features an extensive product catalogue with smart filtering possibilities.

Savo rebranding & web design

Rebranding and web design for Savo, a Finnish retailer of kitchen appliances. The old logo was given a facelift while the identity was recreated from a scratch.

View Savo website.

 The responsive website features an extensive product catalogue with smart filtering possibilities.

The responsive website features an extensive product catalogue with smart filtering possibilities.

 As plenty of the competitors' photography is lifestyle-oriented, the art direction of Savo brand photography was decidedly minimalistic and stripped down.

As plenty of the competitors' photography is lifestyle-oriented, the art direction of Savo brand photography was decidedly minimalistic and stripped down.

 The personnel were photographed in a natural environment with no excessive styling to emphasise the friendly and personal service that's key to Savo's success.

The personnel were photographed in a natural environment with no excessive styling to emphasise the friendly and personal service that's key to Savo's success.